Bilmor Technical & Vocational Center
Website Development, SEO and Analytics
Year:
2016
Technology:
WordPress, HTML5
Categories:
Website Development
Description
Client: Bilmor Technical & Vocational Center (NGO)
Project Overview: I had the privilege of working with Bilmor Technical & Vocational Center, an esteemed NGO dedicated to empowering individuals through vocational training and technical education. My role involved a comprehensive digital transformation of their online presence, aimed at increasing their reach and engagement with potential beneficiaries and stakeholders.
Website Development:
- Designed and developed a responsive, user-friendly website using WordPress.
- Implemented SEO best practices to enhance search engine visibility and attract more organic traffic.
- Integrated a content management system (CMS) for easy updates and maintenance by the Bilmor team.
Content Creation and Management:
- Developed engaging content that highlights Bilmor’s mission, programs, and success stories.
- Utilized Canva to create visually appealing graphics and promotional materials.
- Ensured all content was optimized for search engines, including keyword integration, meta descriptions, and alt tags.
Social Media Strategy:
- Developed a comprehensive social media strategy to increase Bilmor’s online presence.
- Created and scheduled regular posts across various platforms to engage with the community and promote Bilmor’s programs.
- Monitored and analyzed social media metrics to refine strategies and improve engagement.
SEO and Analytics:
- Conducted keyword research to identify high-impact keywords relevant to Bilmor’s mission and target audience.
- Optimized the website’s on-page and off-page SEO elements.
- Utilized Google Analytics to track website performance, user behavior, and conversion rates, providing actionable insights to Bilmor’s team.
Results:
- Increased website traffic by 40% within the first three months.
- Improved search engine rankings for key vocational training-related keywords.
- Enhanced user engagement and retention on the website.
- Expanded social media following and engagement, driving more traffic to the website and increasing awareness of Bilmor’s programs.