Firstway Bookshop
Development, UI UX Design
Year:
2018
Technology:
WordPress, Javascript
Categories:
Development, Design
Description
Client: Firstway Bookshop
Project Overview: I had the opportunity to collaborate with Firstway Bookshop, established in 2003 and one of Nigeria’s leading indigenous bookshops. Known for its unrivaled inventory of books and educational materials, Firstway Bookshop caters to a wide audience including students, professionals, schools, libraries, and organizations. My role was pivotal in enhancing their digital presence and streamlining their online sales and content management.
Key Responsibilities:
Website Development:
- Developed a modern, responsive website using WordPress, tailored to meet the specific needs of Firstway Bookshop.
- Integrated a content management system (CMS) for easy updates and management by the bookshop’s IT team.
- Ensured the website was mobile-friendly and accessible, providing a seamless experience across all devices.
SEO Optimization:
- Conducted thorough keyword research to identify high-traffic, relevant keywords in the educational resources sector.
- Implemented on-page SEO strategies, including optimizing meta tags, headers, and image alt texts.
- Developed a comprehensive backlink strategy to improve the website’s search engine ranking and visibility.
Content Creation and Management:
- Created high-quality, informative content that highlighted Firstway Bookshop’s extensive range of products and services.
- Used Canva to design professional graphics for the website and social media platforms.
- Regularly updated blog posts with relevant educational topics to engage and educate visitors, boosting SEO performance.
E-Commerce Integration:
- Integrated a secure e-commerce platform for easy purchasing and downloading of educational materials.
- Ensured the e-commerce system complied with industry standards for data privacy and security.
Social Media Strategy:
- Developed and executed a social media strategy to increase Firstway Bookshop’s online presence and customer engagement.
- Created and scheduled regular posts across multiple social media platforms, promoting educational tips, book recommendations, and customer testimonials.
- Monitored social media analytics to track engagement and refine the strategy for better results.
Results:
- Achieved a 40% increase in website traffic within the first six months.
- Improved search engine rankings for key educational-related keywords.
- Enhanced user engagement on the website, resulting in higher sales and customer inquiries.
- Expanded social media following and engagement, driving more traffic to the website and increasing customer awareness of Firstway Bookshop’s offerings.