Midel Management Ltd
Branding, Social Media
Year:
2019
Technology:
Photoshop, media
Categories:
Photography, Branding
Description
Client: Midel Management Ltd
Project Overview: I had the privilege of collaborating with Midel Management Ltd, a distinguished property management company, to enhance their digital branding and online presence. My responsibilities included designing their website, managing their social media handles, and implementing a comprehensive digital strategy to boost engagement and brand visibility.
Key Responsibilities:
Website Development:
- Developed a modern, responsive website using WordPress, tailored to showcase Midel Management Ltd’s property management services.
- Integrated a content management system (CMS) for easy updates and management by the company’s IT team.
- Ensured the website was mobile-friendly and accessible, providing a seamless experience across all devices.
SEO Optimization:
- Conducted thorough keyword research to identify high-traffic, relevant keywords in the property management sector.
- Implemented on-page SEO strategies, including optimizing meta tags, headers, and image alt texts.
- Developed a comprehensive backlink strategy to improve the website’s search engine ranking and visibility.
Content Creation and Management:
- Created high-quality, informative content that highlighted Midel Management Ltd’s services, property listings, and client testimonials.
- Used Canva to design professional graphics for the website and social media platforms.
- Regularly updated blog posts with relevant property management topics to engage and educate visitors, boosting SEO performance.
Social Media Strategy:
- Developed and executed a social media strategy to increase Midel Management Ltd’s online presence and client engagement.
- Created and scheduled regular posts across multiple social media platforms, promoting property management tips, company events, and success stories.
- Monitored social media analytics to track engagement and refine the strategy for better results.
Branding:
- Established a cohesive brand identity for Midel Management Ltd across all digital platforms.
- Designed logos, color schemes, and visual elements that reflect the company’s values and professionalism.
- Ensured consistent branding across the website, social media, and marketing materials.
Analytics and Reporting:
- Set up Google Analytics to track website performance, user behavior, and conversion rates.
- Provided regular reports and insights to Midel Management Ltd, enabling data-driven decision-making to enhance their online strategy.
Results:
- Achieved a 45% increase in website traffic within the first six months.
- Improved search engine rankings for key property management-related keywords.
- Enhanced user engagement on the website, resulting in higher client inquiries and property bookings.
- Expanded social media following and engagement, driving more traffic to the website and increasing client awareness of Midel Management Ltd’s services.