Procare Hospitals
Branding, UI UX Design
Year:
2018
Technology:
HTML5, JavaScript
Categories:
Branding, UI UX Design
Description
Client: Procare Hospitals
Project Overview: I had the opportunity to collaborate with Procare Hospitals, a leading healthcare institution, to enhance their digital presence and streamline their online patient engagement. My role was pivotal in developing a robust online platform that catered to the hospital’s diverse needs, ensuring an efficient and user-friendly experience for patients and staff alike.
Key Responsibilities:
- Website Development:
- Developed a modern, responsive website using WordPress.
- Integrated a content management system (CMS) for easy updates and management by the hospital’s IT team.
- Ensured the website was mobile-friendly and accessible, providing a seamless experience across all devices.
Technologies Used:
- WordPress
- HTML5
- CSS3
- JavaScript
- SEO Optimization:
- Conducted thorough keyword research to identify high-traffic, relevant keywords in the healthcare sector.
- Implemented on-page SEO strategies, including optimizing meta tags, headers, and image alt texts.
- Developed a comprehensive backlink strategy to improve the website’s search engine ranking and visibility.
Technologies Used:
- Google Analytics
- Google Search Console
- Yoast SEO
- Content Creation and Management:
- Created high-quality, informative content that highlighted Procare Hospitals’ services, specialties, and patient success stories.
- Used Canva to design professional graphics for the website and social media platforms.
- Regularly updated blog posts with relevant healthcare topics to engage and educate visitors, boosting SEO performance.
Technologies Used:
- Canva
- WordPress CMS
- Grammarly
- Social Media Strategy:
- Developed and executed a social media strategy to increase Procare Hospitals’ online presence and patient engagement.
- Created and scheduled regular posts across multiple social media platforms, promoting health tips, hospital events, and patient testimonials.
- Monitored social media analytics to track engagement and refine the strategy for better results.
Technologies Used:
- Hootsuite
- Facebook Insights
- Twitter Analytics
- Canva
Results:
- Achieved a 50% increase in website traffic within the first six months.
- Improved search engine rankings for key healthcare-related keywords.
- Enhanced user engagement on the website, resulting in higher appointment bookings and patient inquiries.
- Expanded social media following and engagement, driving more traffic to the website and increasing patient awareness of Procare Hospitals’ services.